© 2016 by IdeaWorks.


Strategy Director,
IdeaWorks, Sydney

Waqas is an experienced brand planner with a passion for understanding the influencers of human behaviour. From culture, psychology and philosophy, Waqas draws from a breadth of resources to develop an insightful perspective on consumer problems across the brand's environment. Over the last 10 years he has led integrated marketing initiatives for some of the world's most iconic brands including Coke, Unilever, Menulog, KFC, and Vodafone.