© 2016 by IdeaWorks.

The multi award winning new rebel store concept provides a world class sports retail shopping experience.

​The internal business drive to push the brand experience from the traditional ‘sports barn’ to a brand immersive
experience meant that rebel were given access to a higher level of stock from their global brands - including Nike,
Under Armour and ASICS. 


This more compelling product offering deserved a memorable, immersive shopper experience to propel rebel to the major leagues. We rose to the challenge with the rebel Stadium of Sport concept stores. The first launched in late 2015, with state-of-the-art digital integration, custom fixtures and finishes. The store connects with shoppers by inspiring community and localisation synonymous with the local precinct. Two new stores are in final development at Chadstone and Miranda, due for completion later this year.