© 2016 by IdeaWorks.

This complete reimagining of Myer Sydney flagship store is a land of wondrous imaginings.

We conceived, created and delivered Wonderland by Myer as a world class, personalised shopping experience like no other. Brimming with wondrous experiences, it seamlessly weaves the very best of nostalgia and tomorrow's trends and technology, brought to life as a fully hand illustrated, interactive destination for the whole family. Brands are provided the ultimate destinations within which to tell compelling product stories, while the cohesive design conjures an immersive shopper narrative, complete with elements of retail theatre so extraordinarily grand, they will function as tourist attractions in their own right. Starting with an incredible lift ride that rockets you high above Sydney and through the clouds, it makes the journey as enthralling as the destination. Within the cityscape, expansive interactive screens let you feature in and send your own postcard, and a mind blowing cinema dome that transforms into an ever changing canvas above the heads of shoppers, perfectly formed for brands to tell rich engaging stories. A work of magic and manpower, this is truly Sydney city centre's premium family shopping destination, firmly putting Myer at the forefront of retail innovation in Australia.  

WONDERLAND BY MYER

BRINGING WONDER BACK TO RETAIL

PRODUCTION PARTNERS & CREDITS

 

OVERALL STORE PRODUCTION & INSTALLATION

ACIVE DISPLAY GROUP - Lead Partner. Overall store environment production, manufacture and installation.

GKR INTERIORS – Column Base Build and Fitting Rooms production.

STUDIO 35 - Finished Art, Video and Audio Production.

DESA – All Electrical. Marketplace Festoon, High Street Lamps and LED lighting

 

ROCKET LIFT

HECKLER – Content Creative Partner, Development and Production.

LYMLIVE - Screen and Media Hardware, Media Programming and Management.

STUDIO 35 - Audio Production.

 

WONDER WALLS (Interactive Screens)

THOUGHT STUDIO – Kinect Platform Development and Management, Media Hardware.

VML – UX Design

LYMLIVE - Screen Hardware and Structure.

 

THEATRE DOME

HECKLER – Content Creative Partner, Development and Production.

TDC – Projection Hardware, Installation and Management.

STUDIO 35 - Audio Production.

 

CLOUDS

MCDERMOTT BAXTER – Cloud/Lighting Program Design and Production

ALLROUND ACCESS -  Scaffolding

EVENT ENGINEERING – Installation