Our award winning positioning for digital fashion retail.
Move™ store is a retail brand and experience we created from a blank page in 2013. It addressed an industry-wide gap for a female, fashion and tech savvy audience seemingly left behind by the traditional electronics shopping experience.
The first Move™ store launched in October 2013 in Bondi Junction. In 2014, the Move™ brand was rolled out in nine of the most in demand Westfield shopping centres, including the new Emporium centre in Melbourne. The Move™ brand was mentioned at the 2014 Apple worldwide conference for its innovation in store design.