© 2016 by IdeaWorks.

Our award winning product delivery defines a category and empowers the shopper.

Our shopper marketing drives multiple channels for GSK, from strategic communications including planning, through one off retail activations, to fully integrated launch and seasonal campaigns in partnership with global agencies. We develop market leading work across the pain relief, respiratory, nicotine replacement therapy and skin health categories, disrupting the saturated Australian marketplace with smart thinking design - like designing new shelf placement for Panadol Osteo so shoppers don’t need to bend down to retrieve it, and shaped display units to denote the path to purchase. Each empowers the shopper and put this pharmaceutical giant head and shoulders above their competition.