BRINGING THE OUTDOORS ALIVE FOR A NEW GENERATION
Following the unanimous approval of our extensive strategic redevelopment of the brand, we created and rolled out a complete new brand guideline including Logo redevelopment, primary and secondary colour palettes, tagline, tone of voice and use guides.
We worked directly with the business leaders to create and implement a comprehensive new brand strategy and integrated event based monthly campaigns, to drive and support the marketing calendar. Our strategic pillars and accompanying creative provided unique positioning in the marketplace, including retail driven social penetration on a previously unprecedented scale.
Reimagining an Aussie icon to power its moves to a new phase.