The Challenge
SKINS have a large, global footprint and were first to market (and dominate) with performance “SKINS” but now face an ever increasing bombardment of competitors entering the market with similar product at much lower prices.
So we were challenged to create a digital installation in-stores to help fit, educate and differentiate the skins premium position compared to the multitude of other brands now sitting beside them.
The Idea
To create a Quick Fit Station that could automatically fit you with the perfect pair of skins via an array of high-tech sensors, and then provide an engaging brand experience to showcase the SKINS differentiation, features and product benefits to customers in-store, while ensuring that we stand out from our competitors.
The Results
Since the installations were deployed to the first 3x stores in July, we have seen the following:
- A staggering 35% increase in sales month on month / year on year
