We AreIdeaWorks

and what gets us out of bed every morning
is great retail ideas that work.

We AreIdeaWorks

and what gets us out of bed every morning is great retail ideas that work.

What we do for our clients

Strategy

From broad business strategies to highly focused communication planning, no other agency can match the retail strategy credentials and experience of IdeaWorks.

Brand Identity & Positioning

This is the starting point for many client projects. Once the strategy is set, we reflect that thinking in the execution of a fresh brand identity.

Retail Environmental Design

In the New Retail world, it’s more important than ever to develop “experience spaces”, rather than just transactional environments.

Shopper Marketing

Our ideas come to life where Shoppers, Brands and Retail meet. We have an intimate knowledge of the path to purchase and the retail environment.

Advertising

Our heritage is in creating great advertising ideas that change customer perceptions and behaviour. We believe in the power of a simple, compelling advertising idea.

Catalogues

We not only have great catalogue art directors, but a studio machine with talented operators who can put quality catalogues together on time and on budget.

Packaging

IdeaWorks is an expert at designing and executing striking and effective private label and manufacturer brand packaging.

Digital

Digital is at the heart of what we do. Our “digi team” are passionate about all things interactive – websites, mobile sites, apps, games and social media. All designed to close the sale for our clients.

Brand Activation

Making consumers aware of a retail brand or promotion is one thing. Getting them to act and purchase is another. And that’s where our Brand Activation skills come in.

Dick Smith

Dick Smith

Terry White

Terry White

Skins

Skins

Lenard’s

Lenard’s

Parmalat

Parmalat

Snowgum

Snowgum

The Good Guys

The Good Guys

Dick Smith

Dick Smith

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Our Proprietary Tools

Trend Analysis

BrandAsset® Valuator (BAV)

BrandAsset® Valuator is Y&R Brands global strategy toolbox. A powerful, consumer oriented tool which sheds light on many aspects of brand strategy. BAV measures the essential dimensions of brand strength and stature, and assists in managing them effectively for profitable long-term brand growth around the globe.

Eyetracker

EyeTracker

Eye Tracker is our unique software and analytics tool to examine how buyers read and navigate retail catalogues and e-commerce websites. The research findings take away the subjective commentary around catalogue design and effectiveness with real, tangible research findings that guide our specialist catalogue design team.

StoreTracker

StoreTracker

Our Store Tracker optimisation process allows us to monitor and analyse customer & staff traffic into your stores. Store Tracker is a key part of how we create new retail brand experiences, providing the data and analysis to inform a more strategic approach to store design.

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